On August 29, Sony rose 3.01% in regular trading, trading at $24.795/share, with turnover of $65.6053 million. The stock was driven higher by blockbuster box office performance and new AI business initiatives.

Sony and Marvel's co-produced Spider-Man: Brand New Day has reached $23.59 billion in global box office revenue, surpassing Avatar: The Way of Water to rank third in all-time global box office history. The film also surpassed 1.5 billion yuan in mainland China. Additionally, Sony announced plans to launch an AI-based in-car entertainment agent in early 2027, featuring an original character named Wichef that provides navigation assistance, casual conversation, and brainstorming support, integrable into rental vehicles and public transportation via smartphone app.

These developments build on Sony's strong Q1 results, which saw operating profit surge 40% year-over-year, prompting the company to raise its full-year earnings guidance. The entertainment business continues to fire on all cylinders, supporting broader market sentiment toward the stock.

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